New look, same Olio
The Olio brand is getting an exciting upgrade.
These updates to our look and feel — from a new logo and new colours, to a new app interface and new website — will appear gradually between now and March 2023.
Why are we doing this?
Olio’s mission has never been more urgent: ending waste to solve the climate crisis, one share at a time.
To drive the change we all want to see, we need to inspire millions more people with our message to share your spare and do your bit — for our local communities, and for our planet too.
This is why we’re making some much-needed changes to how the Olio brand looks, feels and communicates.
Thank you to the many members of the Olio community and our Brand Insider group who have inputted into the process and helped to shape such a brilliant outcome.
Meet our new logo
The thicker, bolder letters speak to our bold ambition to change how the world consumes. And the move to lower case letters away from CAPS feels friendlier and less intimidating to those who are looking to make their first steps towards a more sustainable way of living.
And there's storytelling in the characters too:
- The act of sharing
- The spirit of reuse
- The circular economy
We hope you love it as much as we do!
Top tip: if you can't see the new logo on your app yet, you'll need to upgrade to the latest version.
Keep your eyes peeled for more changes coming soon 👀